Don Draper, where are you when we need you most?
I have to admit, the frolicking (why does spell check want to put a k in that?) woman and ad copy don't go together and the whole thing is like one of those "Awkward Family Photos" to me.
However, reading the ad copy, upon reaching "get back to enjoying dentistry," I couldn't help but be reminded of Orin Scrivello, DDS - the sadistic dentist in "Little Shop of Horrors"
"I am your dentist! And I enjoy the career that I picked. I'm your dentist! And I get off on the pain I inflict!"